For the first time ever, adults in the U.S. will spend more time watching digital content on platforms like Netflix, TikTok, and YouTube, than traditional TV.
“Linear TV” in 2023 will average under three hours a day . . . while digital video watching will average 3 hours and 11 minutes.
Netflix and YouTube are leading the way when it comes to digital video viewing. People are watching about 33 minutes of each per day.
And TikTok viewing among adults is climbing sharply. One analyst says, quote, “The lines between social and entertainment have blurred, and TikTok is now coming for the bigger-screen video players.”