There are nearly 17 million colors in the red-green-blue (RGB) color spectrum, which is what we use on the Internet. But we here at The River are fond of one in particular. R-0 G-175 B-197, otherwise known as hex color #00afc5.
If you look at our logo, it’s the darker blue color at the very end of the blue streak under the last “r” in “River.”
Right now, there’s a new project that’s crowdsourcing names for ALL 16.8 million RGB colors!
And as long as the name is, quote, “descriptive and non-offensive,” it becomes official. That’s what we have done with our gorgeous 959 The River Blue! However, we need votes just in case some rogue color-namer swoops in and tries to dethrone us!
While you are there, you can have some fun with it! Have you ever wanted to name a color? Do you KNOW you could come up with something better than Crayola? I mean, “burnt sienna”? Come on.