Jack has a new teammate!
One of baseball’s most iconic snacks – Cracker Jack – is adding a new player to its lineup. Frito-Lay (Cracker Jack’s parent company) announced on Tuesday that “Cracker Jill” will be the brand’s newest face on packaging.
The move is an effort to promote women in sports. More specifically, they are supporting the Women’s Sports Foundation. If you donate $5 to the WTF, you can get your own box of Cracker Jill.
Cracker Jill will come to life through five different special-edition bags at Major League ballparks across the country this summer.
A statement from Frito-Lay said it was time to celebrate girls and women who are “breaking the mold” and deserve to be represented.
This is awesome: Cracker Jack celebrating women in sports by rolling out bags of Cracker Jill! pic.twitter.com/2eqJKSMf2R
— Darren Rovell (@darrenrovell) April 5, 2022
After more than 125 years as one of sport’s most iconic snacks, Cracker Jack® is adding a new face to its roster, with the introduction of Cracker Jill™ to celebrate the women who break down barriers in sports. Tapping into the brand’s rich history with America’s favorite pastime, Cracker JillTM comes to life through five different representations on a series of special-edition bags, which will be available at the start of this year’s baseball season in professional ballparks across the country and through a donation of $5 or more to the Women’s Sports Foundation.