The Next Supply Chain Shortage: Movie Theater Popcorn

Say what?  We can’t go to the movies without an overflowing Giant Tub of Movie Theater Popcorn?  What is causing the shortage?  See below.

The “Wall Street Journal” reports that movie theater chains are worried that “supply chain issues” may lead to a POPCORN SHORTAGE later this summer.

An executive from a popcorn supplier says “Supply will be tight” . . . partially because they’re having to pay farmers more to keep growing popcorn, rather than switching to more lucrative crops like soybeans.

If the shortfall happens, it could REALLY hurt theaters already dealing with staffing issues and inflation.  They NEED the profit from concessions.

And it isn’t just the popcorn itself.  Theaters are also struggling to get the special bags for popcorn, with the sheen linings that keep butter from seeping out.

Of course, even if theaters are able to keep the kernels popping, this could mean they’re going to need to charge even MORE for it.

(Wall Street Journal / Business Insider)