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The Will County Forest Preserve Has a Message: DON’T BE A JERK!

I love a good, creative marketing campaign. One that catches your attention, maybe is a bit unexpected and funny. That’s why I want to share the Forest Preserve District of Will County’s new campaign with you:

Don’t be a jerk!

Usually government run agencies don’t go bold and funny with their marketing, so kudos to them!

The signs and videos they’ve released are hilarious, and address such jerkery as having dogs off a leash, littering and improper use of trails.

I think we can all agree with the message: Don’t be a jerk, ya jerk!

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