The Super Bowl is here. Well on Sunday anyway and with an estimated audience of at least 100 million people. At least that’s what the advertisers are hoping for. My medium, radio, is a commercial entity that depends on listenership to then sell ads to customers trying to reach a certain audience. The bigger the audience the more reach for the client for the buck. Companies and agencies buying time on the Super Bowl are looking for maximum exposure and impact. That’s why the commercials are so unique! To get your attention and hopefully have their message stick in your memory. That’s also why they are willing to pay so much for 30 seconds or a minute to get the message out to you, the buying public. The cost of ads on the Super Bowl has always been a topic 0f much conversation and the price continues to go up! From 2008 to 2018 the average price of a 30 second Super Bowl ad has risen from about $2.70 million all the way to $5.24 million. The price keeps going up even as the viewership flutters up and down. So if you want in you gotta slip em some skin no matter how many are watchin’….The game last year averaged 103.4 million viewers. That is a drop off of approximately 7% from the 2017 Super Bowl, which ended up drawing 111.3 million viewers. Super Bowl LII is therefore the least-watched Super Bowl since 2009, with that year’s game drawing 98.7 million viewers. However, it still ranks as one of the 10 most-watched American television programs of all time, coming in at number 10 behind every Super Bowl from 2010 to 2017 and the series finale of “MASH.”
So remember those ads are just for you!! Pay Attention!!