Would YOU have noticed the difference?

I’m pretty sure I wouldn’t have.  But after using the same design for more than 50 years, earlier this year Campbell‘s officials the labels on their soup cans.

While the red and white color scheme remains, the font of the Campbell‘s logo has been slightly, and I do mean slightly, altered and a shadow behind the lettering has been removed. Plus, the font used to print the word “soup” has been simplified.  The “O” in the word is still slanted, though now it’s barely noticeable, as a nod to the company’s original soup label.

Campbell‘s officials say the new label “evokes the same sense of comfort, goodness and Americana” as the previous one.



This is like one of those things in the paper where you have to find the difference between the two pictures.  Good luck with that.