McDonald’s Is Changing the Fast Food Game, Again.
There haven’t been too many breakthroughs when it comes to a McDonald’s restaurant since the advent of the “drive-through” until now.
The burger and fries giant just launched its first “McDonald’s to Go” restaurant in London, what makes it so special you might ask?
@McDonalds has a new #restaurant concept that’s disrupting the traditional restaurant model and #SelfServiceKiosks are at the forefront of the change. We’re here for it! What are your thoughts on this new restaurant layout? Read more on @businessinsider: https://t.co/rABvsMFed4 pic.twitter.com/vV90JmkJk2
— Appetize (@AppetizePOS) August 19, 2019
The restaurant only serves takeout, it replaces cashiers with electronic touchscreens and is completely stripped of decor and furniture.
What will technology like this do for the fast-food business overall in the next 10 years? What might some of the social disadvantages of this type of restaurant be?