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New Variety of Apple That Lasts Over a Year Hits Shelves This Week

We’re used to seeing products like cars or smartphones roll out a new model every year.  Now farmers are doing the same thing with apples!

So what’s new for 2020?  The ‘Cosmic Crisp’ apple, a new variety that’s designed to last for more than a year before going bad. Sounds like this is aimed specifically for the PRO-GMO crowd, but alas, no genetic modification was used to create this apple!

The apple is a product of the ‘fruit tree breeding program’ at Washington State University, where scientists crossed Honeycrisp and Enterprise apples to make a new fruit with a sweet taste and an extra-long shelf life. It’s the product of cross-hybridization, not genetic modification.

History

Cosmic Crisp® apples have been in development for over 20 years. This deliciously exciting new branded apple variety is the dream apple created from the collective and inspired thinking of many people. Bruce Barritt, horticulturist and developer of the Cosmic Crisp®, set out on a mission to fill a produce void for a firm, crisp, and juicy apple. After decades of cross-pollinating, tasting, and testing, along with research and development with Washington State University’s world-class tree fruit breeding program, the Cosmic Crisp® apple was discovered. WSU researchers, including pome fruit breeder Kate Evans, have invented a new variety that will change the face of the industry and win enthusiasm among consumers with a combination of taste, texture, and usability. The Cosmic Crisp® apple demonstrates how the science of breeding and the art of imagination can work together to create an utterly new and delightful apple.

The Cosmic Crisp will begin appearing in grocery stores this week.

How do you feel about genetically-modified food?  Are you curious to try a Cosmic Crisp?

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