So the next time you are watching TV or a movie and aren’t sure who is the bad guy, just look for the computer or phone they are using.
If the character in question is using an Apple product, you can bet they are a good guy!
Rian Johnson is the director of “Knives Out” and “The Last Jedi”, and he – in the video above – Apple doesn’t want VILLAINS to use their phones.
Quote, “Apple [lets] you use iPhones in movies but . . . and this is very pivotal if you’re watching a mystery movie . . . bad guys cannot have iPhones on camera.”
He joked, quote, “Every single filmmaker that has a bad guy in their movie that’s supposed to be a secret wants to murder me right now.”
Apple hasn’t commented. But there’s been plenty of talk about how crazy they are about protecting their image in the past.
In fact, there’s a “Wired” article from way back in 2002, which pointed out that all the good guys on the show “24” use Macs, and all the bad guys use Windows PCs.
“Apple… they let you use iPhones in movies but bad guys cannot have iPhones on camera.” Inside knowledge from @rianjohnson
The power of #Apple‘s product placement (inc #MissionImpossible, 24, #Batman + #BTTF https://t.co/Q6cnYNlFW6 #IoT #Marketing via @MacRumors @VanityFair pic.twitter.com/HaMdOOdAsj
— Dean Johnson (@activrightbrain) February 26, 2020
I guess if a director wants to keep the bad guys a secret, they could just give everyone Android phones, right?!? And if iPhones all of a sudden disappear and everyone’s favorite characters are now using slick new Samsungs, maybe Apple would change their tune?
Yeah, probably not.